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| Original Hitachi Magic Wand |
Hitachi Magic Wand (renamed as Magic Wand Original and Original Magic Wand and referred to simply as Magic Wand) is an electrical, mains-powered vibrating massager, manufactured for relieving tension and relaxing sore muscles. Japanese company Hitachi listed the device for business in the United States in 1968. Sex educator Betty Dodson popularized its use as a vibrator and masturbation aid for women during the sex-positive movement in the late 1960s. It functions effectively as a clitoral vibrator and is able to bring women to clitoral orgasm. The wand is 12 inches (30 cm) long and weighs 1.2 pounds (540 g) with stimulation provided by its rubberized 2.5 inches (64 mm) head.
Hitachi executives assisted financing the production of chocolates in the shape of the massager in 1992, in honor of the 15-year anniversary of the sex shop by and for women Good Vibrations. Subsequently the company asserted in 1999 its sole intended use was for health care purposes. Hitachi had a conflict with its U.S. distributor in 2000 and briefly stopped selling the device until it reached a new deal with distributor Vibratex. The Magic Wand sold out after being featured in a 2002 episode of Sex and the City. Hitachi decided to cease production of the device in 2013 because of concerns about having the company name attached to a sex toy. Vibratex persuaded the company to continue manufacturing it under the name "Original Magic Wand", omitting the Hitachi name. In 2014, the company used the name "Magic Wand Original".
Academics have researched its use for treatment of female sexual arousal disorder and chronic anorgasmia—a sexual dysfunction in which a person cannot achieve orgasm. The Journal of Consulting and Clinical Psychology published a 1979 study which found self-administered treatment and use of the Magic Wand to be the best method to achieve orgasm. In 2008, The Scientific World Journal published research finding over 93% of a group of 500 chronic anorgasmic women could reach orgasm using the Magic Wand and the Betty Dodson Method. The device was used in studies in many applications, including articles published in Dermatology Online Journal, Journal of Applied Physiology, Experimental Brain Research, Neuroscience Letters, and Journal of Perinatal & Neonatal Nursing.
The Magic Wand has alternatively been referred to as the Cadillac of vibrators,[1][2][3] the Rolls-Royce of vibrators,[4][5][6] and the mother of all vibrators.[7][8][9] Counselors Bettina Arndt, Laura Berman, Gloria Brame, and Ruth Westheimer recommended the device to women, and Cosmopolitan magazine reported the Magic Wand was the vibrator most often suggested by sex therapists. Mobile Magazine readers in 2005 voted the Magic Wand "the No. 1 greatest gadget of all time".[10] Tanya Wexler's film Hysteria featured the device while showing the evolution of the vibrator. Engadget called the Magic Wand "the most recognizable sex toy on Earth".[11]
Design and features
Hitachi listed the Magic Wand for business use with the United States Patent and Trademark Office on 25 April 1968.[11][12]
Because of the Magic Wand's popularity, various aftermarket attachments with differences in colour, pattern of studs, and material, became available to purchase.[11][13] Such attachments have been produced by many companies without ties to Hitachi.[19] Without attachments, the device functions effectively as a clitoral vibrator, able to bring women to clitoral orgasm.[20] Add-ons that are fitted over the top of the device and are used to excite the clitoris are available.[5] An attachment called the "Wonder Wand" allows women to feel vibrations deep into the vagina.[16][21] According to an article in the Dermatology Online Journal, "The Wonder Wand" is created from a plastic material which is even in consistency and may be simply cleansed after use.[16] Attachments made of silicone designed to aid with penetrative sensations or to modify texture of the device are available.[22] An add-on called the "G-Spotter" fits over the device in the same fashion and turns the device into a G-spot vibrator.[21][23] The "Gee-Whiz" (also referred to as "G-Whiz") is a similar type of attachment used to stimulate the G-spot.[4][24] The "Fluffer Tip Wand Attachment" may be placed over the device and can be used to mimic the sensation of cunnilingus.[25] "Liberator Axis" is a booster pillow that stabilizes the Magic Wand so the user does not have to hold it with her hands during use.[9][26] Attachments have been sold by Betty Dodson on her website, which provides pictorial instructions on their use with the Magic Wand.[16][27] The massager may be used without attachments for men or with the "G-Whiz" attachment; when held on the penis it can stimulate pleasurable sensations to the prostate.[4] An attachment made by an unaffiliated company provides a cap that fits over the top of the device so it can function as a male masturbation sleeve.[19]
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| Rechargable Magic Wand at New York Sex Shop Romantic Depot. |
History
Debut before sex toys as a as Massaging device
Hitachi listed the Magic Wand for business use with the United States Patent and Trademark Office on 25 April 1968.[11][12] Kabushiki Kaisha Hitachi Seisakusho registered the trademark to the Magic Wand.[28] It became available to the mass market in the U.S. during the 1970s and was advertised as a device to aid with massage techniques.[29][30] It is effective at relieving pain associated with back aches,[30][31] and is registered with the Food and Drug Administration as a physical medicine device under the classification therapeutic electric massager.[32] The stated use of the Magic Wand is the soothing and relaxing of sore muscles and nerves, relieving tension, and rehabilitation after sports injuries.[11][13]Women's masturbation education
The Magic Wand has been an enduring success at the sex shop Good Vibrations since the store's opening in 1977.[11][33]
Dell Williams, founder of the first feminist sex toy business in the United States, Eve's Garden, was inspired to launch her store after using a Magic Wand as a student in Dodson's course in the early 1970s.[40][41] Williams said the Magic Wand was her favorite sex toy because of its dependability and its power at delivering pleasure to the clitoris.[42] In 1974, Dodson recommended the device in her book Liberating Masturbation.[19] In 1975 in her demonstrations, she replaced the Panasonic Panabrator with the Magic Wand.[11] In 1977, Dodson recommended the device to Dian Hanson, former editor of men's magazines Leg Show and Juggs.[11] Hanson recalled her initial experience after receiving the recommendation from Dodson. Hanson said she was instructed to purchase the Magic Wand but was advised to be cautious regarding its emotional and physical influence because it could have properties which could cause habit-forming dependency. She observed that in comparison to her prior vibrator operated by two D batteries, the Magic Wand was significantly more effective.[11]
The Magic Wand has been a bestseller at the sex shop Good Vibrations since it opened in 1977.[11][33] The shop marketed the magic wand to women as an effective means of stimulating the clitoris.[43] The device became an enduring bestseller in adult sex toy shops in the United States.[19] It has become known colloquially among women as "Big Buzzy",[27][44] and is also simply referred to as "The Hitachi".[3][19][45][46] During the 1980s, the device was advertised in the back pages of Mother Jones magazine.[11] It became popular with women and was featured on the cover of the book Good Vibrations: The New Complete Guide to Vibrators (1976) by Joani Blank.[27][47] The Magic Wand features on the covers of the 1989 and 1998 editions of the book.[33][48] In 1992 for the 15th anniversary of the opening of Good Vibrations, the sex store managers arranged to have chocolates manufactured in the shape of the Magic Wand.[38] Sales staff from the corporate headquarters of Hitachi company contributed finances towards the creation of the chocolates in the shape of their massager.[38] The Hitachi executives additionally purchased 500 of the massager-shaped chocolates which were given out at the company's sales conference that year.[38]
Good Vibes Gazette surveyed sex toy store customers in 1995 and asked them to rank their opinions of sex toys. The Magic Wand was identified as outstanding.[49] The 1995 book about censorship Forbidden Passages: Writings Banned in Canada, which included works confiscated by Canadian authorities for being "obscene", featured a contribution involving a woman who used a Magic Wand for pain relief.[50] In 1997, the Magic Wand was the most popular holiday gift item sold at the Good Vibrations store in Berkeley, California.[51] According to Out magazine, the Magic Wand was the best-selling sex toy of 1998.[2] Chatelaine received criticism from the Alberta Report in 1999 for reporting on the increasing popularity of the Magic Wand and other sex toys among women.[52] In 1999 the Magic Wand was promoted to consumers as a "personal massager" device.[53] The Village Voice reported in 1999 that the device was marketed by the company as the "Hitachi Magic Wand Household Electric Massager".[54] According to the The Village Voice article, the device had outlived competition from subsequent inventions by other companies and remained a bestseller.[54] When contacted in 1999 by The Village Voice the public relations director of Hitachi, Gerry Corbett, emphasized the original intent of their product: "Clearly, [the Magic Wand] is a straightforward product. There are no implications of anything beyond standard health-care use."[54][55]
Vibratex distribution
"Clearly, [the Magic Wand] is a straightforward product. There are no implications of anything beyond standard health-care use."
The concept of using a neck massager for other than its stated purpose was popularized in 2002 in the fifth-season episode of the television series Sex and the City, "Critical Condition".[19][56][57] The character Samantha Jones goes to Sharper Image to buy a vibrator, but the staff at the store tell her it is a neck massager.[19][56][57] Shortly after being featured on Sex and the City, the Magic Wand sold out of stores.[58][59] Journalist Naomi Wolf wrote in The Sunday Times that while researching for an article on the female-oriented sex toys catalogue Good Vibrations, she was informed that the Magic Wand had sold out from their stock because of its appearance on Sex and the City.[60] The Rabbit vibrator had previously seen an increase in sales,[58][61] after it was similarly popularized on the program in 1998.[62][63][64] According to a contribution to Best Sex Writing 2013 by Andy Isaacson, these appearances of sex toys on Sex and the City revolutionized the way they were perceived culturally in the United States.[61] The Times noted the Magic Wand was relatively new to the market in the United Kingdom, where it became available in 2004.[13] The Magic Wand was number seven of the top ten hand-held massagers sold on Amazon.com.[65] Faye Flam writing for Knight Ridder Newspapers reported in 2006 that the Magic Wand was exempt from anti-vibrator laws in Alabama, Georgia, and Texas because it did not appear to be a phallic object.[66] In 2006 the device was among the top-selling masturbation aids in the market.[67]
The closing credits of director Tanya Wexler's 2011 film Hysteria featured the Magic Wand in a montage showing the evolution of the vibrator.[68][69] In August 2012, American filmmaker Clayton Cubitt used the Magic Wand in a video-art exhibit titled Hysterical Literature.[70][71][72] The film project featured women sitting on a chair narrating a piece of literature while being stimulated by the Magic Wand.[70] Each video ends with the woman's orgasm.[70] Writing for The McClatchy Company, Chuck Shepherd called it "Great Art!".[71][72]
Rebranding
The device was rebranded as "Magic Wand Original" after Hitachi dropped its name from marketing in 2013.[3]
In January 2014 the device's name was "Magic Wand Original" according to Shape Magazine, with information provided at the associated website magicwandoriginal.com.[3] Hitachi does not market the device for sexual purposes.[74] Betty Dodson told Engadget in 2014 that the device was still her preferred vibrator.[11] On 5 May 2014, the device was featured in a comedy segment of the television program Louie on FX.[75][76] In 2014, 250,000 Magic Wands were sold in the U.S. by Vibratex.[11] In November 2014, Stanford School of Medicine assistant professor of obstetrics and gynecology Leah Millheiser recommended the Magic Wand.[77] She commented to Yahoo! Health that it was effective for helping women with orgasm after menopause, and improving sexual ability and self-esteem.[77]
Academic research
Sexual uses
The Journal of Consulting and Clinical Psychology published an early study using the Magic Wand during treatment to help women reach orgasm.[78]
The Scientific World Journal
published research finding more than 93% of a group of 500 chronically
anorgasmic women could reach orgasm using the Magic Wand and the Betty
Dodson Method.[37][81]
In their work Pleasure Able: Sexual Device Manual for Persons with Disabilities, authors Kate Naphtali and Edith MacHattie of the Disabilities Health Research Network under the supervision of doctors Andrei Krassioukov and Stacy L Elliott recommended use of the Magic Wand in sexual activity for people with disabilities. The authors said the person holding the device would need to be capable of maintaining an active wide grasp throughout the process. They wrote that the Magic Wand was helpful for disabled people with either limited strength in their upper extremities or limited use of their hands. They also said it was well-suited for individuals with decreased movement in their upper extremities.[24]
In a 2011 paper for the Conference on Human Factors in Computing Systems, authors Anna Eaglin and Shaowen Bardzell discussed the Magic Wand within the context of devices used in sexual behavior that were not originally created for that purpose.[80] A 2012 study published in the journal Sexual and Relationship Therapy evaluated seven vibrators for use with clinical therapy for sexual stimulation.[15] They found that the Magic Wand displayed a high degree of movement and oscillation.[15] The researchers suggested that their data could be used by therapists to select the optimum vibrator which could deliver both effectiveness and sensitivity for their clients.[15]
Vibration analgesia
In their 2002 book Myofascial Pain and Fibromyalgia: Trigger Point Management authors orthopedic surgeon Edward S. Rachlin and physical therapist Isabel Rachlin recommended use of the Magic Wand for self-treatment by patients with myalgia. They wrote that continued use of the Magic Wand on myofascial trigger points or tense areas of muscle could result in decreasing the amount of discomfort felt by patients. Rachlin and Rachlin suggested that such treatment could be done in one's residence outside of a clinical setting.[82]In a 2004 article published in Dermatology Online Journal, authors reported on use of the Magic Wand to help alleviate pain before cosmetic and dermatologic techniques performed by clinicians. The authors described use of the device to decrease discomfort before procedures including supplementing anesthesia with the injection of triamcinolone acetonide into the proximal nail fold for psoriasis, decreasing discomfort during a Restylane injection of the nasolabial fold, making an Intense Pulsed Light (IPL) facial treatment easier by reducing pain during the procedure, and throughout axillary hyperhidrosis treatment with botulinum toxin. They recommended use of the device with the "Wonder Wand" attachment to provide vibration to a decreased surface area on the patient.[16] Lead researcher Kevin C. Smith explained to Skin & Allergy News that the vibrations when delivered to the area of the patient's mandible can give relief from discomfort by negating feelings of pain from being sent through the sensory system.[83] Smith and Francisco Perez-Atamoros further elaborated on use of the Magic Wand in Chapter 7 "Other Dermatologic Uses of Botulinum Toxin" of the 2006 compilation book Botulinum Toxin in Clinical Dermatology. They emphasized the beneficial uses of the Magic Wand with the "Wonder Wand" attachment and showed how its vibrations can reduce pain if given just before an injection of Restylane within 1 to 2 cm (0.39 to 0.79 in) from the injection site.[84]
Authors Lisa R. Baba, Jacqueline M. McGrath, and Jiexin Liu examined use of vibration delivery to infants to mitigate pain while doing heel stick procedures in a 2010 article for the Journal of Perinatal & Neonatal Nursing. Their sample size included 20 babies of age 35 weeks or more, and they tracked their subjects' levels of pain on the Neonatal Infant Pain Scale while giving mechanical vibration to alleviate discomfort for a heel stick procedure. Vibration was delivered using the Magic Wand, which they bought through Vibratex. They set the Magic Wand to the highest setting and placed it on the heel of the infant for five seconds before administering the heel stick procedure. Their results found that oscillation sensations delivered to newborns who had previously had discomfort from neonatal heel pricks were able to deliver some relief.[85] They wrote that additional research was indicated in the form of a randomized clinical trial with a greater sample size of newborns.[85]
Proprioception and vertigo
Ely Rabin and Andrew M. Gordon reported in 2004 in the Journal of Applied Physiology on their use of the Magic Wand to create vibrations in the left biceps brachia to study proprioception signals in humans related to fingertip contact on surfaces.[86] Rabin and Gordon followed up their research in 2006 with a subsequent paper published in the journal Experimental Brain Research. They wrote that extension of muscles and sensory clues worked together to provide regional perception of the patient's upper extremity in a localized area.[87] Rabin and Gordon later co-wrote a 2010 paper with additional authors in Neuroscience Letters and expanded on research incorporating use of the Magic Wand to stimulate the biceps brachia. They measured people suffering Parkinson's disease (PD) for proprioceptive ability while their subjects' biceps muscles were stimulated with the vibrator.[88] In 2007, researchers published a paper in the journal Gait & Posture about use of the Magic Wand to help measure balance and postural sway. While testing their subjects' balance while having to deal with simultaneous vibration, the researchers attached one Magic Wand to each leg.[89]In a 2011 article for the International Journal of Otolaryngology, Jeremy Hornibrook discussed the inner ear disorder Benign paroxysmal positional vertigo (BPPV). BPPV is the most common cause of vertigo, a problem attributed to a detached otoconia in one of the semicircular canals.[90] Hornibrook recommended a repositioning treatment for patients with BPPV from the posterior canal location. He wrote that the procedure most often performed for this purpose was a slightly transformed version of the Epley maneuver, and afterwards recommended carrying out a Dix–Hallpike test to assess the status of BPPV. If such a test was positive, Hornibrook recommended using a Magic Wand to deliver vibrations to the area of the mastoid process.[90]
Reception
Commentary
Susie Bright (left) and Rachel Kramer Bussel (right)
Sex therapists, sexologists, and sex-positive feminists including Carol Queen, Ruth Westheimer, Susie Bright, and Rachel Kramer Bussel have recommended the Magic Wand for use by women to aid in self-pleasure.[34][91][92][93]
Sex-positive feminist writer Susie Bright called the Magic Wand one of her two favorite vibrators, and called it a miracle that the device was able to bring about a clitoral orgasm in under sixty seconds.[92] Bright wrote about her experience using the Magic Wand to relieve discomfort during childbirth.[97][98] Author Kathy Shaidle wrote that the massager is able to give females multiple orgasms.[45][46] Shaidle wrote that its effectiveness was not hampered by its appearance which brought to mind objects featured in the Mütter Museum.[45][46] Sociologist, sexologist and sex-positive feminist Carol Queen critiqued the carbon footprint of the Magic Wand because it was imported from Japan, and praised its environmentally friendly qualities including its lack of batteries, and durability compared to other vibrators.[91]
Sex therapist Ruth Westheimer said the device was most favored by those selecting from vibrators of the corded electrical variety.[34] Therapist and sex educator Laura Berman recommended the device in many articles for the Chicago Sun-Times, both for women who had never experienced an orgasm and those who had difficulty becoming aroused.[99][100] Sexologist Gloria Brame wrote in her book The Truth about Sex, a Sex Primer for the 21st Century that the Magic Wand was one of the more successful masturbation aids marketed, and stated it was popular due to its non-penetrative nature.[101] Australian clinical psychologist and sex therapist Bettina Arndt reported that a couple she corresponded with had success using the Magic Wand while simultaneously engaging in sexual intercourse.[102] Physician and sex columnist Hilda Hutcherson recommended the Magic Wand in her book Pleasure, and suggested women could place a soft cloth over their vulva if they felt it was needed to decrease delivered intensity from the device.[31] Cosmopolitan magazine reported that the Magic Wand was the vibrator most often suggested by sex therapists.[103]
Rachel Kramer Bussel praised the device in a 2011 article for SexIs Magazine titled "10 Reasons The Hitachi Magic Wand is My Favorite Vibrator".[93]
Mobile Magazine announced in its July 2005 issue that readers had voted the Magic Wand "the No. 1 greatest gadget of all time".[10] The Magic Wand won despite being included in the category that included the iPod, the telephone, and the toothbrush.[10] In 2006, Melinda Gallagher and Emily Kramer, founders of women's entertainment company CAKE, awarded the device the Best Vibrator Award in their book A Piece of Cake.[108] Many publications have called the Magic Wand the mother of all vibrators including: The Hot Woman's Handbook,[7] Clean Sheets,[8] the Valley Advocate,[9] and Cosmopolitan Magazine.[25] Gallagher and Kramer wrote that the device was effective at giving the clitoris and vulva intense oscillation sensations.[7]
Comic book artist Erika Moen devoted the first piece of her new comic strip series Oh Joy, Sex Toy to "The Hitachi Magic Wand".[74][109][110]
Rachel Kramer Bussel praised the device in a 2011 article for SexIs Magazine titled: "10 Reasons The Hitachi Magic Wand is My Favorite Vibrator".[93] She composed her article in the form of an ode to her favorite toy.[93] Her rationale for selecting the device as her favorite included its power, speed it takes her to a state of increased arousal, its lack of need for batteries, its delivery of intense clitoral sensations, and its affordability.[93] Yana Tallon-Hicks described the device in a 2011 piece for the Valley Advocate, and wrote that it was quite effective at bringing women to clitoral orgasm.[20] She compared its intensity to a Mack Truck.[20] Valley Advocate recommended the Magic Wand in a 2012 article for overweight partners to use during sex because of its longer handle.[26] Ashleigh Corbeil wrote in her book about achieving a simultaneous orgasm for two partners that due to its length the Magic Wand could be used during doggy style intercourse;[116] and Hilda Hutcherson similarly advised use of the massager in this sexual position.[117]
Comic book artist Erika Moen devoted the first piece of her new comic strip series Oh Joy, Sex Toy to "The Hitachi Magic Wand" in April 2013.[74][109][110] Her work was syndicated by Bitch Media,[110] and received praise in a review by The Daily Beast.[74] In a 2013 article for Express Milwaukee, Laura Anne Stuart said it may be the only device for some women to help them reach orgasm, while additional women may choose to use it to find a simple and quick path to pleasure. She praised its well-built construction and durability.[19] The Magic Wand from Vibratex won the award for "Favorite Sex Toy for Women" in October 2013 at The Sex Awards in California.[118][119][120] Valued by users for its durability and long-lasting dependability, the device has garnered attributes such as "the most recognizable sex toy on Earth" from Engadget.[11] In 2014, the magazine Women's Health featured the device in an article titled "The Ultimate Guide to Sex Toys", where it was recommended for use with two partners.[121]
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